Who We Are

Who We Are

 

Lorin Anderson
Proponent Group, Founder
landerson@proponent-group.com


Since 2007, Lorin Anderson has been focused on helping talented golf instructors grow their businesses and their teaching skills as Founder of Proponent Group. Before that, Anderson spent 17-years in golf media.

His expertise in golf instruction as a craft and a business was developed over a decade as Managing Editor for Instruction at GOLF Magazine. Anderson joined GOLF in 1994 after six years covering the golf equipment beat for Golf Digest, Golf World and Golf Shop Operations magazines.

As Managing Editor he was best known as the creator of the Golf Magazine Top 100 Teachers list. It was the first ranking of teachers anywhere and has now been copied by golf publications around the world. As Managing Editor, he was charged with coordinating the editorial, public relations and marketing of all of GOLF Magazine’s instruction-related editorial franchises including GOLF Magazine’s Top 100 Teachers, GOLF Magazine’s Top 25 Golf Schools and the World Golf Teachers Hall of Fame.

Anderson wrote more than two-dozen cover stories for GOLF, including articles co-bylined with Jack Nicklaus, Curtis Strange, Payne Stewart and Annika Sorenstam. His co-authors in the teaching profession include many of the world’s top instructors, including Mike Bender, Jim Flick, Lynn Marriott, Jim McLean, Pia Nilsson, Dave Pelz and Rick Smith. He also co-wrote GOLF Magazine’s Complete Book of Golf Instruction and was executive producer for GOLF Magazine's Top 100 Teachers: More Series of DVDs.

Anderson was the magazine’s lead golf industry analyst, handling more than 60 television appearances covering golf equipment, golf instruction and the professional tours on CBS, NBC, CNN, ESPN and Golf Channel.

In 2017, Anderson sold Proponent Group to Golf Channel as part of a larger deal involving Golf Channel Academy – a separate business that handles a variety of marketing duties for top-tier instructors co-branded under the Golf Channel Academy trademark – in which he was also an partner. Today, Anderson is Golf Channel's Vice President, Instruction and is involved in managing a variety of the company's instruction-related properties including Proponent Group.

Lorin's wife, Cheryl, a longtime Proponent Group member, is the Director of Instruction for the Mike Bender Golf Academy and has been recognized as the 2006 LPGA National Teacher of the Year and is ranked among the Top 50 Teachers in America by Golf Digest.

  
 

Andy Hilts
Director
andy.hilts@golfchannel.com

Andy Hilts, a dues-paying Proponent Group member since the organization was founded, came on board as Director in late 2017. Previously he spent 18 years with GOLFTEC as an award-winning instructor and high-level executive including time as the company’s Vice President of Instruction. During his tenure with GOLFTEC he gave more than 12,000 lessons and developed a comprehensive training program. In that time he educated and mentored more than 1,800 professional coaches worldwide while GOLFTEC was on the way to becoming the world’s largest golf instruction brand.  

Hilts is a PGA Master Professional in Instruction and was named the Colorado PGA Section Teacher of the Year in 2005. His diligent work in continuing education for fellow Colorado PGA members earned him the Section’s Horton Smith Award in 2008 and again in 2015. Golf Digest named Hilts one of the Top 40 Teachers in America Under 40 from 2009-2013 and ranked him among the Top 5 Teachers in Colorado. Golf Range Magazine honored him as one of America’s Top 50 Growth of the Game Teachers in 2012 and 2014.
 
Hilts has been actively involved in golf media through the years, authoring articles for Golf Digest, GOLF Magazine and PGA Magazine. He has made multiple appearances on Golf Channel and is the author of The Par Plan: A Revolutionary System to Shoot Your Best Score in 30 Days published by Golf Magazine in 2013. 
 
His dedication to education for the instruction industry includes his past participation in the PGA of America’s National Instruction Committee. Hilts excels as an industry speaker having been a presenter three times at the PGA of America’s National Teaching and Coaching Summit and also at events hosted by Proponent Group, the Executive Women’s Golf Association, PGM programs at various universities and for the British Columbia PGA. 
 
A native of Wales, Wisconsin, he is based in Highlands Ranch, Colorado near Denver. 


David Gould
Staff Editor
dgould@proponent-group.com

David Gould is deeply involved with all of our planning and member benefits creation. Dave has more than 30 years experience in the industry and is one of the best editors in the game today. He has been Editor in Chief of Golf Shop Operations, Golf Illustrated and LINKS magazines and is deeply rooted in the green grass and trade side of the game. He writes and edits all of our member business templates as well as our newsletters and develops much of the content for the member-only website. We could not have found anyone more perfectly suited to take us to a higher level for developing fresh, nourishing content for our members. Dave works from his home base in New England.


Lori Bombka
Operations Manager
lbombka@proponent-group.com

Lori Bombka is our Operations Manager. Lori works closely with our team in Orlando to manage all day-to-day operations and to assist members in accessing Proponent Group services. She is in charge of all database and website management, planning calendars, events and helps coordinate the delivery of all of our member benefits. She worked for the Central Florida Zoo for many years, so she should be ready for anything our members throw at her.

 

 

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