Proponent Group, Founder and President
Since 2007, Lorin Anderson has been focused on helping talented golf instructors grow their businesses and their teaching skills as Founder and President of Proponent Group. Before that, Anderson spent 17-years in golf media.
His expertise in golf instruction as a craft and a business was developed over a decade as Managing Editor for Instruction at GOLF Magazine. Anderson joined GOLF in 1994 after six years covering the golf equipment beat for Golf Digest, Golf World and Golf Shop Operations magazines.
As Managing Editor he was best known as the creator of the Golf Magazine Top 100 Teachers list. It was the first ranking of teachers anywhere and has now been copied by golf publications around the world. As Managing Editor, he was charged with coordinating the editorial, public relations and marketing of all of GOLF Magazine’s instruction-related editorial franchises including GOLF Magazine’s Top 100 Teachers, GOLF Magazine’s Top 25 Golf Schools and the World Golf Teachers Hall of Fame.
Anderson wrote more than two-dozen cover stories for GOLF, including articles co-bylined with Jack Nicklaus, Curtis Strange, Payne Stewart and Annika Sorenstam. His co-authors in the teaching profession include many of the world’s top instructors, including Mike Bender, Jim Flick, Jim McLean, Dave Pelz and Rick Smith. He also co-wrote GOLF Magazine’s Complete Book of Golf Instruction and was executive producer for GOLF Magazine's Top 100 Teachers: More Series of DVDs.
Anderson was the magazine’s lead golf industry analyst, handling more than 60 television appearances covering golf equipment, golf instruction and the professional tours on CBS, NBC, CNN, ESPN and Golf Channel.
Lorin's wife, Cheryl, a longtime Proponent Group member, is the 2006 LPGA National Teacher of the Year and is ranked among the Top 100 Teachers in America by Golf Magazine.
David Gould is deeply involved with all of our planning and member benefits creation. Dave has more than 30 years experience in the industry and is one of the best editors in the game today. He has been Editor in Chief of Golf Shop Operations, Golf Illustrated and LINKS magazines and is deeply rooted in the green grass and trade side of the game. He writes and edits all of our member business templates as well as our newsletters and develops much of the content for the member-only website. We could not have found anyone more perfectly suited to take us to a higher level for developing fresh, nourishing content for our members. Dave works from his home base in New England.
Lori Bombka is our Operations Manager. Lori works closely with our team in Orlando to manage all day-to-day operations and to assist members in accessing Proponent Group services. She is in charge of all database and website management, planning calendars, events and helps coordinate the delivery of all of our member benefits. She worked for the Central Florida Zoo for many years, so she should be ready for anything our members throw at her.